Part 21 - Appendix 2 - experimenting with paid promotion
After last month's disappointing experiment with playlisting via SubmitHub, this month I've been looking at direct paid promotion. It's not something I know a lot about and none of my immediate muso buddies were able to make any recommendations so I ended up putting some money behind a company called Badenstock . They're a fairly typical label / promoter / distributor / collective - everyone wears multiple hats these days, not just the musicians - based in Finland. There were a couple of red flags on their website (that I'll come back to) but they seemed to be honest about certain genres not being in their wheelhouse, the fact that there were no guarantees, a commitment to not using bots, and - as a label themselves - they have an interest in making sure their playlists are effective for their own artists. And fundamentally they have a very cheap entry level - $20 gets you a seven day boost with your song being placed on their 'high-quality' playlists and s...