Rough to Release

So you've 'finished' your song up to a standard and loudness that you're happy with, now you just lob it up on your website and let it go viral right? Depending on your definition of 'finished' then potentially, yes. If our objective is to get something written, recorded and released then our job is done and we can give ourselves a pat on the back and move on. Seriously, that's a piece of art that is out in the world that didn't exist until you turned your hand to it. You created something from nothing, and that's a kind of magic.  But if we're hoping to attract a few more listeners, and we don't have the same levels of 'brand recognition' as Taylor Swift, then we're going to need to put in a bit of work. This work is 'marketing'. It's a dirty word, and a dirtier business, but at some point you're going to have to face into it.  Well, it's not really. Basically marketing is just letting potential customers (you...

Hang in there buddy, we're nearly at the end, but I have had to split this into two parts. We'll get to copyright and distribution next time. Mastering On the wider internet there is a fair bit of nonsense spoken about what mastering is and why it is, or isn't, important. Let's unpack some of that now (in a somewhat simplified way) so we can get to our goal of finishing and releasing our song. In the Good* Old Days (TM)  a mastering engineer's primary job was to take a recording and make sure it was in good shape to be transferred to the physical medium it was going to be distributed on. With vinyl this meant understanding a great deal about the physical limitations of the medium and how that affected things like low frequency extension, loudness and even where on the record certain songs needed to go because of the difference between the edge and centre of the record. They would also, therefore, need to understand how to work within these limitations without ruinin...